Website Case Study: Proficient Flat Roofing

When Proficient Flat Roofing approached us, they aimed to establish a clean, professional online presence that would help generate more local enquiries across Sheffield and South Yorkshire.

With over a decade of hands-on experience in the roofing trade, the team needed a website that showcased their reliability, expertise, and wide-ranging services that are straightforward and accessible.

Discovery & Goals

We kicked off the project by getting to know the business and its key audiences, which are local homeowners, landlords, and business owners. The brief was clear: keep things simple, make it easy to get in touch, and highlight their experience, quality, and fast turnaround.

Our Approach

• Single-Page Simplicity: To keep the experience streamlined, we designed a single-page website that covers everything, from services and contact info to testimonials and key selling points, without overwhelming the user.
• Trust & Credibility: We made sure to highlight the company’s 10+ years of experience, 500+ completed projects, and commitment to quality materials. These elements were placed front and centre to build trust immediately.
• Clear Service Breakdown: Each core service such as flat roofing systems, gutter replacements & repairs, was given its own dedicated section with a short, benefit-led description and easy call-to-action.
• Instant Contact Options: With local trades, speed matters. So we implemented WhatsApp, phone, and contact forms in multiple places across the page, ensuring visitors could reach out quickly, however they preferred.
• Local SEO & Location Targeting: To help Proficient Flat Roofing show up in local search results, we integrated clear references to service areas like Sheffield, Rotherham, Doncaster, and Chesterfield, laying the groundwork for ongoing SEO performance.

The Outcome

The final result is a sharp, user-friendly single-page website that positions Proficient Flat Roofing as a go-to expert for flat roofing in South Yorkshire. It’s easy to navigate, mobile-optimised, and designed to convert visitors into enquiries with minimal effort, giving the team a solid digital foundation to support their continued growth.