Upon receiving an order for our “Google My Business” service, we commence with a preliminary analysis of the client’s profile. This evaluation delineates both the aspects in which the profile excels, as well as those necessitating enhancement.
The assessment is systematically segmented into specific sections, each accompanied by a streamlined summary designed to facilitate comprehension by the client.
As a digital agency, we proffer white-label services to our clientele, of which “Google My Business” profile optimization is one. Due to confidentiality constraints, client identities remain undisclosed; however, we reference this instance as the “Fitted Wardrobe Manufacturer case study,” denoting the client’s industry category for illustrative purposes.
This audit was notably comprehensive, with the majority of the evaluation criteria having been addressed. While the client had populated most sections, it was discerned that not all attributes were detailed, prompting our initial focus in that area. Furthermore, certain products and services were missing despite being on the client’s website.
Our optimisation process commenced with the inclusion of the requisite attributes, photographs, products, and services. Subsequent steps involved crafting posts and employing additional strategies, learned from past experiences, to increase the visibility and engagement of the Google My Business profile.