SEO stands for Search Engine Optimisation or Optimization if you’re in the US. Every time you create a new page On-page SEO should be done while creating the page, rather than doing it after the page has been created as google will need to reindex the page.
On-page SEO relates to the organic SEO tactics used by webmasters to optimise individual webpages to make them rank on search engines without the need for advertising. Increasing your rank on search engines improves your chance to gain other keyword rankings which then generate more organic traffic.
In a short explanation, On-Page SEO is everything that you can see on that singular page, The main factors of this SEO technique are Titles, Heading, URLS & Images.
Free On-Page SEO Website Audit
What Contains On-Page SEO?
Your titles should contain the keywords you’re trying to rank for and should attract the reader’s action making them click on your articles.
A page URL should represent what the content is about and include the keyword you’re trying to rank for.
Image Alt tags
By adding Alt tags to your images it helps visually impaired users read your content easier with screen readers and also helps search engines can understand them better.
Content on each page should include different elements such as text, images & videos. Not only does your website look better it also helps you rank easier as google will display multimedia elements on different parts of their search engine like google images.
Page descriptions are also known as meta descriptions that are seen when a user finds your page on a search engine. It is around 160 characters that appears below your title.
Heading tags separate your content into sections and are an excellent place to insert your related keywords.
Interlinking your pages with relevant internal pages on your site helps users progress on your website instead of them clicking off after reading that information. It also helps search engines find your newly created pages.
Making your site easy to navigate keeps users on your website decreasing your bounce rate which enhances your search rankings.
A website that isn’t designed correctly for your target audience can cause users to leave your website. In the long term, this will hurt your rankings.
The best way to give your website a fighting chance is to check your competitor’s websites and see how they are designing. From there you’re able to combine their styles and make a better website overall.
On-Page SEO Audit
We will start by creating an On-Page SEO audit of your website to show you what improvements need to be made.
We will then look at your website analytics to see the current keywords you're ranking for on search engines, bounce rate, clicks & impressions
If you're unsure about your competitors we will find some. This helps to see what they're currently doing to make their website rank.
After doing our competitor research we will see what keywords they use then utilise the same ones. We will check the difficulty of ranking on similar keywords giving you an edge by ranking for more keywords.
It's now time to make changes to your website! To start your ranking journey we will start by adding keywords from our research to your page headings, URL's, Meta Description, text, media & links
When adding new keywords to your website sometimes the content needs to be adapted so it makes sense or more internal pages needs to be created.
Our Other SEO Services
Off-page SEO focuses on increasing the website authority of your domain from links on other websites. This helps to build your website and brands trust on search engines.