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On-Page SEO Service

ON-PAGE SEO AUDIT & MOVING FORWARD PLAN

Search engine optimisation seo isomentric header on-page seo, off-page seo,technical seo, local seo - conor bradley - sheffield digital agency

What is On-Page SEO?

SEO stands for Search Engine Optimisation or Optimization if you’re in the US. Every time you create a new page On-page SEO should be done while creating the page, rather than doing it after the page has been created as google will need to reindex the page.

On-page SEO relates to the organic SEO tactics used by webmasters to optimise individual webpages to make them rank on search engines without the need for advertising. Increasing your rank on search engines improves your chance to gain other keyword rankings which then generate more organic traffic.

In a short explanation, On-Page SEO is everything that you can see on that singular page, The main factors of this SEO technique are Titles, Heading, URLS & Images.

Free On-Page SEO Website Audit


    What Contains On-Page SEO?

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    Page Title

    Your titles should contain the keywords you’re trying to rank for and should attract the reader’s action making them click on your articles.

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    URLs

    A page URL should represent what the content is about and include the keyword you’re trying to rank for.

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    Image Alt tags

    By adding Alt tags to your images it helps visually impaired users read your content easier with screen readers and also helps search engines can understand them better.

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    Content

    Content on each page should include different elements such as text, images & videos. Not only does your website look better it also helps you rank easier as google will display multimedia elements on different parts of their search engine like google images.

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    Page descriptions

    Page descriptions are also known as meta descriptions that are seen when a user finds your page on a search engine. It is around 160 characters that appears below your title.

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    Headings

    Heading tags separate your content into sections and are an excellent place to insert your related keywords.

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    Internal links

    Interlinking your pages with relevant internal pages on your site helps users progress on your website instead of them clicking off after reading that information. It also helps search engines find your newly created pages.

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    Navigation

    Making your site easy to navigate keeps users on your website decreasing your bounce rate which enhances your search rankings.

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    Design

    A website that isn’t designed correctly for your target audience can cause users to leave your website. In the long term, this will hurt your rankings.

    The best way to give your website a fighting chance is to check your competitor’s websites and see how they are designing. From there you’re able to combine their styles and make a better website overall.

    Our Process

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    On-Page SEO Audit

    We will start by creating an On-Page SEO audit of your website to show you what improvements need to be made.

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    Analytics

    We will then look at your website analytics to see the current keywords you're ranking for on search engines, bounce rate, clicks & impressions

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    Competitor Research

    If you're unsure about your competitors we will find some. This helps to see what they're currently doing to make their website rank.

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    Keyword Research

    After doing our competitor research we will see what keywords they use then utilise the same ones. We will check the difficulty of ranking on similar keywords giving you an edge by ranking for more keywords.

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    On-Page Optimisation

    It's now time to make changes to your website! To start your ranking journey we will start by adding keywords from our research to your page headings, URL's, Meta Description, text, media & links

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    Content Creation

    When adding new keywords to your website sometimes the content needs to be adapted so it makes sense or more internal pages needs to be created.

    Our Other SEO Services

    Off-Page SEO

    Off-page SEO focuses on increasing the website authority of your domain from links on other websites. This helps to build your website and brands trust on search engines.

    Technical SEO

    Technical SEO helps search engines crawl and index your site more effectively. A technical SEO example is speeding up your website so it renders faster.

    Page Speed Optimisation

    Page Speed Optimisation is a strategy that helps increase individual pages to achieve a faster speed, This also helps you to become more visible search results.

    Frequently Asked Questions

    SEO stands for search engine optimisation (UK) / search engine optimization (USA)

    On-page SEO includes page content such as the following image optimisation (Alt tags), keyword optimisation, Schema markup, and more. Pretty much everything on that page.

    Keyword research is the way you find and target what people are using to search on search engines.

    On-page SEO is used for optimising each web page in order to rank it higher in search engines.

    Off-page SEO is used for enhancing your brand’s authority via link building.

    Yes, Each page or post you create gives you a chance to rank on another keyword. 

    Site speed plays a ranking factor in googles algorithms. If you have a slow website google reduces the number of crawlers it sends to your site.

    A search engine is a web-based tool that enables users to locate information via keywords. The most popular search engines are Google Search & Bing Search.

    Have Any Questions? Don’t hesitate to write to us.