What Is PPC & How Does It Work?

PPC Advertising is an acronym for Pay-Per-Click Advertising which can be utilised on the following Search advertising (Google & Bing), Display advertising, Social media advertising (Facebook & Instagram), Remarketing, Sequential remarketing, Google Shopping. As a digital agency, we focus mostly on search & social media advertising with retargeting as we find this is the best way to advertise your product or service. 

We work closely with our clients to create high performing campaigns that deliver high-quality website clicks, leads or conversions. Take a look at the process we go through below to get an idea on how we work.

Our Process

1. Where Do You Want To Advertise

Decide where you’d like to advertise! Are you a Local company that only serves in Sheffield or Are you wanting to focus your ads Globally in different countries or Cities?

2. Set A Budget You’re Wanting To Spend

Set a monthly budget or a maximum spend per advertising campaign. This will make sure you’ll never pay more than you’re wanting. Not sure if your budget is good enough, we’ll show you estimated results for your budget.

3. Creation Of Your Campaign

Tell us why people should click on your advert in 3 short sentences, This could be a deal you’re currently offering which would be more engaging to customers.

4. Review The Advertisement Then Go Live

Before we make our new campaigns live we like our customers to review the advert to see if they’d like to change anything. After we get the go-ahead we will then display your ads based on keywords people search for, This could be “cheap computers for sale” for a laptop sale. Your ads can appear on Google Search and other partner sites.

5. Managing Your New Or Existing Ads

After creating an advertising campaign there are always ways to improve it to generate more leads and conversions. We will manage your campaigns making sure we optimise your adverts to save you money on the wrong clicks.

6. Look At Your Results

You can look at your results at any given time and let us know if you’d like to add anything to your advert or increase/ decrease your budget for certain campaigns.

What Else Can We Do


Display your Google ads or Bing Ads when a customer searches for a product or service from one of your keywords.


If you’re selling products you can target customers searching for an item through Google Shopping listings. We will use striking imagery in these display ads to prompt users to click on your website.


Has someone previously visited your site from your advertising campaign but not made a purchase? This could be because they got sidetracked and completely forgot to buy the item. Usually, the user wants to buy the item and goes back to search for what there was looking for. The remarketing campaign will now target this user on your competitor’s website so they purchase it on yours instead.


If a user matches your criteria, this could be a previous search the user has done relating to your keyword. Infeed advertisements will display as the customer is scrolling through their favourite social platforms


Only want to focus your advert on certain locations PPC is perfect for reaching the correct audience you would like to receive conversions on and saves money.


Display advertising is a way to create engaging and dynamic visual ads to attract customers attention. These are usually found on competitors websites or in-feed ads.

Frequently Asked Questions

Google Ads is a way to advertise your business online. When creating an ads campaign you have the option to promote your company, product or service on google search, youtube and on other sites. These then convert into website clicks, conversions, google business views and directions to your business.

Google Ads was previously called Google AdWords before getting rebranded.

Your Google ads campaign can cost anything! Pick your idea budget and type it into your campaign settings. The best thing about Google ads is that you only pay when someone takes action on your ad.

To get started with Google Ads click here to sign up and set up your first campaign.

To get started with Microsoft Ads click here to sign up and set up your first campaign.

To get started with Facebook & Instagram Ads click here to sign up and set up your first campaign.

To get started with Twitter Ads click here to sign up and set up your first campaign.

Microsoft Ads is formally known as Bing Ads until it was rebranded.

Have Any Questions? Don’t hesitate to write us.