Our SEO Process
We will start by creating an SEO audit of your website and show you what improvements need to be made to increase your search engine rankings.
To improve the visibility of your website in search engines we will need to do keyword research to check your existing search queries coming to your website before we look for other keywords we can utilise for your website.
Technical SEO is a way of improving a website’s crawlability and indexing for search engines
Doing competitor research can identify what your competitors are doing differently and what keywords they’re currently ranking for.
If this competitor doesn’t have much of a presence online it's possible we can utilise their keywords and rank above them.
Backlinks are different websites that link your pages or articles in their website, Although it sounds good its not always a good thing as these can be spammy links that hurt your website’s domain authority & page authority. Before looking into creating backlinks to your site, we check your existing ones. If we find any backlinks that don’t meet our standards we will email the admin of the website to remove the backlink, If the website doesn’t remove the backlink we will then get google to ignore it.
After the keyword research is complete our next step is to utilise our page optimisation techniques.
These include adding keywords into your pages headings, paragraph text, images, referring to inbound and outbound links. For example, if you’re looking for Local SEO adding “Sheffield” would make it easier for users looking for a builder based in Sheffield.
When adding new keywords to your website sometimes content creation is necessary so the user finds what they’re looking for.
This could also be blog posts based on your new keywords to build interest.
The best way to see how your website is performing is by looking at the Analytics data.
By looking at the data we can see the types of searches people are doing when clicking on your website, demographics & location.
We can also follow the user to see which pages they click on before they make an action which could be a purchase or a phone call.
Link builder or the creation of backlinks can be very useful from the right websites.
If these websites have a high domain authority like government websites it can really boost your domain authority by telling google you’re somewhat of a trusted source of information.
By improving your backlink score you can receive significant improvements in search rankings.