Technical SEO focuses on the backend and server of the website. When creating a website for the first time your main focus is to make that website look like for your customers however many people forget if you have a slow website it also impacts your potential customer’s experience.
Technical SEO is not only speeding up your website it consists of helping search engines crawl and understand your website.
If your website doesn’t have a clear path for search engines to crawl they may miss crucial pages leaving them unindexed. A Technical SEO Service is needed as it is a factor of googles rankings algorithms along with on-page & off-page SEO.
Free Technical SEO Website Audit
What Contains Technical SEO?
Google uses page speed as one of its ranking factors. A faster page provides a higher ranking as it is giving your users a better user experience. An example of improving your page speed would be image size optimisation or lazy loading.
An XML sitemap helps crawlers on your website navigate quickly and make sure it is indexed correctly. If your sitemap is done incorrectly it may lead crawlers in the wrong direction.
Page issues consists of fixing duplicate content, Indexing issues, broken links & redirects. These issues play a factor in your search engine page rankings.
Creating a Robots.txt file tells crawlers which parts on your site not to crawl and index. Search engines and search optimisation sites like Moz or Ahrefs use the robots.txt file to help them crawl!
Did you know nearly 60% of all website traffic is from a mobile phone? If your website isn’t optimised for a mobile it could be displayed incorrectly making it harder to navigate
Structured Data or schema structured data markup helps you enhance the visual look of your search result through rich snippets. Different types of mark up schema can also be displayed on search results like an FAQ Schema.
Technical SEO Audit
We will start by creating a Technical SEO audit of your website to show you what improvements need to be made.
We will then start our work and fix the page issues you have. This includes broken links, redirects & duplicate content.
If you don't already have a sitemap we will create one and make sure search engines know about it.
If you don't already have a robots.txt file we'll create one making sure your content isn't avoided. If you already have a robots file we will make sure it's correct.
We will check if your website is responsive and works correctly on mobile and tablets. If the website isn't mobile-friendly we will make adjustments so it is.
Page Speed & Structured Data
We will run a bulk page scan using google page speed and GTMetrix to find out the speed issues your site has. From there we will do the relevant fixes to make sure it's running at optimal performance.
Our Other SEO Services
On-Page SEO is done by optimising different parts of your website to change your search engine rankings. For example, adding your keyword to the page title and headers.
A sitemap is a file of the pages of your website that help search engines find, crawl and index all of your website’s content. If you don’t have a sitemap google will find it harder to find all the relevant pages.