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Website Case Study: Aara Medical Clinic
About The Business
Aara Medical Clinic is a private GP service operating in Sheffield, Leeds, and the surrounding areas. They specialise in delivering patient-centred healthcare with a focus on clinical excellence and a compassionate approach.
Offering same-day appointments, home visits, phone and video consultations, Aara Medical Clinic prioritises patient convenience and well-being.
With over seven years of NHS experience, their team is dedicated to health screening, prevention, and providing a trusted, personalised healthcare experience tailored to individual needs.
Involvement
One-Page Website Design
Platform
WordPress
Keyword Research
When
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Website Design
We began by understanding Aara Medical Clinic’s unique value proposition which are providing compassionate, patient-focused private GP services in Sheffield and Leeds. We identified their key offerings, including same-day appointments, phone and video consultations, and home visits.
To ensure ease of navigation, we mapped out a clear site structure with user-friendly paths. The homepage was designed to immediately convey trust and professionalism with concise messaging and prominent calls-to-action such as “Book Your Appointment” and “Learn More”.
The visual design creates a clean, modern aesthetic with calming colours and professional imagery. High-quality photos, such as a smiling doctor with a stethoscope, were used to evoke trust and approachability. Typography and icons were carefully selected to ensure clarity and readability.
The final website effectively communicates Aara Medical Clinic’s dedication to exceptional healthcare, providing patients with a welcoming and intuitive online experience. By aligning the design with their ethos, we helped establish a professional digital presence that supports their mission to put patients first.
Website Speed
A visually appealing website is important, but if it operates slowly, potential clients may leave before exploring further. That’s why we prioritise speed when building our websites. As shown in the GTMetrix report, our site earned a 99% grade with a page speed of just 0.8 seconds, thanks to optimised features like lazy loading images. We don’t just focus on creating an attractive site for our client to ensure it’s highly functional to help drive lead generation.
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