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Website Case Study: Lou Fretwell Photography
About The Business
Lou Fretwell Photography is a professional photographer that captures the beauty and emotion of weddings. Lou Fretwell, has a passion for storytelling through the lens, ensuring that every couple’s special day is beautifully documented. Despite having a strong portfolio, Lou recognised the need for a dedicated online presence to reach more clients and showcase her work.
Involvement
One-Page Website Design
Platform
WordPress
Keyword Research
When
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Website Design
Lou Fretwell Photography requested to create a one-page website that would serve as a digital portfolio and a point of contact for potential clients. The key objectives were to display her wedding photography services and highlight her best work in an elegant, visually appealing manner.
Lou also wanted the website to reflect the calm and serene atmosphere she creates during wedding shoots, with a blue color scheme to symbolise trust, tranquillity, and professionalism.
We crafted a responsive one-page website that beautifully showcases Lou Fretwell Photography’s services and portfolio. The design is clean and minimalistic, with a focus on large, high-quality images that allow Lou’s work to speak for itself. The blue colour scheme is thoughtfully integrated throughout the site, creating a serene and inviting experience for visitors.
The one-page design ensures that all crucial information is accessible at a glance, while the blue colour scheme enhances the overall user experience.
Website Speed
A visually appealing website is important, but if it operates slowly, potential clients may leave before exploring further. That’s why we prioritize speed when building our websites. As shown in the GTMetrix report, our site earned an A grade with a page speed of just 1.1 seconds, thanks to optimised features like lazy loading images. We don’t just focus on creating an attractive site for our clients—we ensure it’s highly functional to help drive lead generation.
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