Give Your Business a Boost With Local PPC Advertising Campaigns
Local PPC advertising is one of the fastest ways to generate enquiries from customers in your area. When people search for services “near me” or in a specific town/city, local PPC puts your business in front of them at the exact moment they’re ready to take action.
Instead of paying for broad traffic from outside your service area, local PPC focuses your budget on the locations you actually cover.
- Appear for “near me” and location-based searches
- Drive calls, enquiries and direction requests
- Location targeting to reduce wasted spend
- Measurable results with conversion tracking
Let’s generate more enquiries in your local area.
What Is Local PPC Advertising and How Does It Work?
Local PPC (Pay Per Click) advertising is a targeted form of paid search that helps your business appear when people in your area search for services or products you offer. Unlike general PPC campaigns that may reach a wider audience, local PPC focuses on location signals such as town/city searches and “near me” intent to generate enquiries from people nearby.
When set up correctly, local PPC can place your business at the top of Google Search results and in Google Maps, driving high-intent actions like phone calls, contact form submissions, direction requests, and visits. Local PPC is especially effective for service-based businesses because customers typically want a provider nearby.
Google Maps Ads
Local Search Ads That Promote Your Business Profile
Local Search Ads can promote your Google Business Profile directly at the top of Google Search and Google Maps. These ads are designed to generate real local engagement, including calls, directions requests, and visits.
Instead of sending every click to a website, local search ads can surface your location, phone number, reviews, opening hours and services at the moment someone is searching. For many local businesses, this shortens the customer journey and increases conversion rates.
Key elements of a high-performing local search ad:
- Headline & description that clearly communicate your service
- Location extensions to show your address and directions
- Call extensions to enable one-tap calls
- Sitelinks to promote specific services or offers
- Callouts to highlight key selling points (e.g., “Free Quotes”, “Open 7 Days”)
- Promotion/price extensions to increase click-through rate
Local Awareness
Local Display Ads to Stay Visible in Your Community
Local display advertising isn’t just for online stores. It’s a strong way to keep your business visible to people in your area. Using images, short messages and targeting, display ads can appear across websites, mobile apps and YouTube to users within your chosen locations.
Display campaigns are ideal for building recognition locally, especially if customers don’t always search and convert immediately. They help you stay top-of-mind so when customers are ready, they remember your business first.
A Simple Process That Improves Local Results Over Time
Local PPC performs best when it’s structured properly from day one and continuously optimised. Our process is built to generate local enquiries, reduce wasted spend, and improve lead quality month by month.
Discovery & Goal
Choose where you want to advertise & we confirm your service area and the locations you want to target.
Set your daily and monthly budget
You stay in control of spend. We’ll advise what budget is realistic based on competition and expected traffic.
Create your local PPC campaign
We build campaigns around your services and local intent keywords, then write ad copy that gives people a clear reason to click.
Review and approve before going live
We send a preview of the ads and targeting so you can confirm everything aligns with your services and locations.
Ongoing management and optimisation
We continuously improve performance through search term reviews, negative keywords, ad testing, bid refinements, and conversion improvements.
Track results and refine strategy
You can review results at any time. We’ll recommend changes and improvements based on real performance data.
Local PPC Advertising Pricing
PPC Campaign Setup (One-Off)
£350
/Per Campaign
- Account setup (if required)
- Campaign setup
- Up to 5 ad setups (ad groups/ads)
- Titles & descriptions written and added
- Positive keyword check & additions
- Negative keyword check & additions
- URL link checks
- Ad extensions setup and optimisation
- Initial optimisation improvements
Best Seller
Campaign Setup + Weekly Management
£100
/Per Month + £150 setup fee
- Account setup (if required)
- Campaign setup
- Up to 5 ad setups (ad groups/ads)
- Titles & descriptions written and added
- Ongoing weekly optimisation (as per the monthly management plan)
Weekly PPC Management
£100+
/Per Month
- Positive keyword check & additions
- Negative keyword check & additions
- Title & ad copy optimisation
- URL link checks
- Extension optimisation
- Ongoing improvements and refinements
- Performance monitoring and optimisation
- No Contracts, Cancel Anytime
Your ad spend/budget is not included in the prices above. Google Ads / Microsoft Ads advertising costs are billed separately.
Recommended: At least 3 months for best results.
Request Your Free Local PPC Audit
If you’re already running local ads (or want to start), we’ll review your targeting, keywords, ad assets, tracking and landing page journey. We will then send back a clear plan to improve local lead volume and reduce wasted spend.
Our Reviews
We’re proud to support businesses across the UK with Domains, Website Hosting, Website Design, and SEO. Here’s what our clients say about working with Conor Bradley – Digital Agency.
Partner With An Award Winning Agency
Work with a Sheffield-based team that helps UK businesses grow through better websites, reliable hosting, and results-driven digital marketing.
Client Case Studies
Here are a few recent projects showing how we design websites that look professional, build trust quickly, and generate enquiries. Each case study highlights the client’s goals, our approach, and the outcome.
Apex Finance (Sutton Coldfield)
Hyde Park Pharmacy (Doncaster)
The Yorkshire Editor (Sheffield)
Frequently Asked Questions
Local PPC (Pay-Per-Click) advertising is a form of online marketing where your business pays to appear in Google search results and Google Maps when users nearby search for services and products you offer.
It’s designed to attract local customers to your physical location or Google Business Profile.
PPC campaigns can promote your Google Business Profile directly in search results, making it more visible to potential customers in your area. This can increase calls, direction requests, and visits to your business.
Costs vary based on your budget and the competition for your keywords. You only pay when someone clicks your ad, so it’s a highly controlled and measurable way to advertise locally.
To get started with Google Ads click here to sign up and set up your first campaign.
Your ads can appear on Google Search, Google Maps, and across Google’s partner sites.
Not necessarily. You can run Local Search Ads that link directly to your Google Business Profile, allowing users to call, get directions, or view your business details without visiting a website.
Yes, we provide performance reports showing clicks, impressions, call activity, and more.