Get your Website Migrated Correctly With Our Website Migration Service!

An SEO website migration involves significant changes to a website’s domain, structure, platform, design, or content that could affect its visibility in search engines.

The goal is to preserve or improve organic performance while making technical or structural changes.

To migrate SEO effectively:

1. Create a full crawl and backup of your existing site.
2. Map old URLs to their new versions using 301 redirects.
3. Retain on-page SEO elements like meta titles, descriptions, headings, and alt text.
4. Update internal links.
5. Submit a new XML sitemap to Google Search Console.
6. Monitor traffic, rankings, and crawl errors after launch.

Yes, it can. A website migration will minimise negative SEO impacts and improve performance over time if done correctly.

A poorly executed migration can lead to broken links, lost rankings, and traffic drops. Which is why planning and SEO expertise are essential.

Yes, fluctuations are common. Even in well-managed migrations. Search engines need time to recrawl and index your new setup. Rankings usually stabilise within a few weeks to a few months, depending on site size and complexity.

It can. If your new site improves speed, usability, mobile-friendliness, structure, or content quality, you may see a positive impact on SEO after migration.

Ideally, consult an SEO or a migration expert before starting any migration. Early involvement helps avoid costly mistakes and ensures your strategy is built with search performance in mind.

Absolutely—when there’s a valid reason (like rebranding, platform upgrades, or improving site performance). The key is strategic planning and risk management to ensure the benefits outweigh the short-term disruptions.

Changing domains alone doesn’t guarantee more traffic. SEO traffic can grow over time, especially if the new domain is more authoritative or brand-friendly.

If your site is small and you have technical SEO knowledge, it’s possible. But for larger or more complex websites, it’s best to work with professionals to avoid errors that could severely damage your rankings.

A 301 redirect permanently points an old URL to a new one. They’re crucial during migrations to:

• Preserve SEO equity
• Guide users and search engines to updated pages
• Prevent 404 errors
• Use them when you change URLs, move pages, or change domains.

Key performance indicators include:

• Organic traffic levels
• Keyword rankings
• Indexed pages in Google
• Bounce rate and time on site
• Conversion rate
• Crawl errors and broken links
• Core Web Vitals
• Track before and after for a true comparison.

Pre-launch SEO audits should include:

• A full crawl of old and new sites
• Redirect mapping
• Keyword performance review
• Core Web Vitals testing
• Canonical tag and metadata checks
• Internal link testing
• These steps help you predict and prevent SEO losses.

Yes, it’s common to see a temporary decline in search visibility as Google would need to re-index your new setup. It’s important to set stakeholder expectations accordingly and show trends from similar past projects.

It depends. A full migration is more efficient, but staged migrations can reduce risk for very large or complex sites. An SEO professional can help choose the best strategy based on your goals and structure.

Only after reviewing each page’s SEO value:

• Check for backlinks, keyword rankings, and conversions.
• If it provides little value, redirect it to a relevant page or consolidate it.
• Use tools like Google Analytics, Search Console, and backlink checkers to decide.
• Never delete without evaluating its contribution to your SEO.

If redirects are fixed quickly and content is intact, recovery can begin within weeks, but full restoration may take 1–3 months or longer. Fixing all technical issues and submitting updated sitemaps is essential.