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Website Case Study: Jimmy McDonald Photography
About The Business
Jimmy McDonald is a Sheffield-based photographer and videographer with over a decade of experience capturing moments across a wide range of industries. From the high-energy atmosphere of live music gigs and sports events to the intimate emotion of weddings and family shoots, Jimmy brings a creative eye and professional polish to every project.
Beyond photography and videography, Jimmy also supports businesses by managing their social media accounts, helping brands grow their presence across platforms with engaging content and strategy.
His services even extend into high-quality printing, allowing clients to bring their favourite images to life. With a strong portfolio and a flexible, client-first approach, Jimmy is passionate about telling powerful visual stories in every format.
Involvement
One-Paged Website Design
Platform
WordPress
Keyword Research
When
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Website Design
When Jimmy McDonald approached us, his goal was clear: to establish a modern, professional online presence that could showcase his wide-ranging creative services — from photography and videography to social media management and printing. As a multi-skilled creative based in Sheffield, Jimmy needed a site that would reflect his talent, experience, and passion, while also making it easy for potential clients to connect with him.
Discovery & Strategy
We began by diving into Jimmy’s work, a blend of visual storytelling that spans weddings, concerts, sports events, and commercial content. Understanding the diversity of his portfolio helped us shape a single-page layout that was dynamic yet easy to navigate. Our focus was to highlight his portfolio while maintaining a cohesive look and feel across the site.
Design Goals:
- Clear Service Structure: We created distinct sections for each of Jimmy’s core offerings — photography, videography, social media management, and printing — giving users a clear understanding of what he provides at a glance.
- Visual-Led Layout: As a visual professional, it was crucial to let Jimmy’s work speak for itself. We made high-impact imagery central to the design, while keeping the layout minimal and stylish.
- Mobile First Design: Knowing much of his traffic would come from mobile users via social media links, we prioritised mobile responsiveness, fast load times, and smooth scrolling interactions.
- Simple Contact Flow: With integrated forms and multiple contact touchpoints (email, phone, WhatsApp, and social media), we made it easy for visitors to take the next step.
- Professional Yet Approachable Tone: We used modern fonts, a neutral colour palette, and subtle animations to keep the feel polished but accessible.
From the initial concept to the final build, our aim was to deliver a high-performing, user-friendly website that would position Jimmy as a go-to creative in the Sheffield area and give his future clients a reason to reach out.
Website Speed
A visually appealing website is important, but if it operates slowly, potential clients may leave before exploring further. That’s why we prioritise speed when building our websites. As shown in the Web Page Speed Test report, our site earned a page speed of just 1.5 seconds, thanks to optimised features like lazy loading images. We don’t just focus on creating an attractive site for our clients we ensure it’s highly functional to help drive lead generation.
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