Website Case Study: TCI-UK

When designing the TCI-UK website, our goal was to create a professional, informative, and conversion-focused platform that effectively communicates the benefits of trade credit insurance while encouraging businesses to get in touch for a quote.

Understanding the Client’s Needs
We collaborated with TCI-UK to ensure the website:

• Clearly explains trade credit insurance and its benefits.
• Positions TCI-UK as a trusted expert in the industry.
• Uses strong calls-to-action (CTAs) to drive inquiries.
• Is easy to navigate, even for users unfamiliar with insurance.

User-Centered Structure & Navigation
Since trade credit insurance can be a complex topic, we designed the website to be clean, structured, and intuitive:

• A compelling hero section that immediately communicates the service’s value.
• A ‘Why Choose Us’ section that highlights TCI-UK’s expertise, competitive pricing, and tailored solutions.
• An easy-to-follow breakdown of how trade credit insurance works, using step-by-step explanations to educate potential clients.
• Key benefits visually displayed to reinforce the advantages of securing trade credit insurance.

Visual Design & Branding
To establish credibility and trust, we crafted a modern and professional aesthetic:

• A strong, business-oriented colour scheme that reflects reliability and financial security.
• High-quality images and graphics to enhance engagement and readability.
• Clear and bold typography for a professional and accessible user experience.

Optimising for Mobile & Performance
With many business owners and financial professionals browsing on mobile, we ensured the website is fully responsive:

• Optimised layouts for desktop, tablet, and mobile screens.
• Fast-loading pages for a smooth user experience.
• Click-to-call functionality makes it easy for users to contact TCI-UK instantly.

Compelling, Trust-Building Content
The content was structured to be clear, concise, and persuasive:

• Breaking down complex insurance concepts into easy-to-digest sections.
• Using trust signals such as industry expertise, competitive pricing, and strong insurer partnerships.
• Placing CTA buttons strategically throughout the page to encourage action.

Encouraging Conversions & Engagement
To drive user engagement, we implemented multiple ways to connect:

• Prominent “Get A Quote” and “Call Us” buttons for instant lead generation.
• A free consultation offer to encourage inquiries.
• Reassurance through clear, benefit-driven messaging to address any hesitations.