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The Yorkshire Editor is a professional copywriting and content consultancy led by experienced writer and editor Katie Hatfield. Based in Yorkshire and serving clients across the UK and beyond, The Yorkshire Editor specialises in helping purpose-driven businesses find and express their unique voice through compelling, clear, and thoughtful content.
With a deep understanding of branding and storytelling, Katie works with organisations to craft everything from website copy and blog posts to tone-of-voice guidelines and editorial strategy. Her approach is collaborative and insightful, bringing together creativity and precision to ensure every word works hard and sounds true to the brand behind it.
Five-Paged Website Design
WordPress
When
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When Katie Hatfield, founder of The Yorkshire Editor, approached us about her website redesign, we immediately knew we were working with someone who takes words just as seriously as we take design.
Katie’s business is a trusted, one-woman powerhouse offering editing, proofreading, copywriting, and specialist writing services it had outgrown its original Wix site. While her content was engaging and her services compelling, the digital presentation no longer reflected the professionalism or depth of experience behind her brand.
Before we wrote a single line of code or opened a design tool, we dove deep into understanding who Katie is and what The Yorkshire Editor stands for. Her tone is warm, knowledgeable, approachable, and rooted in genuine passion for her craft. The new website needed to reflect that.
The migration from Wix to WordPress gave us the freedom and flexibility to create a bespoke experience. WordPress offered the backend robustness that The Yorkshire Editor needed, as well as full design control for us to craft something truly unique.
We began by mapping out the structure of the new five-page site, ensuring each page had a clear purpose:
The biggest strength of The Yorkshire Editor is, of course, the words, so we let Katie shine. Katie’s writing is filled with personality, empathy, and expertise. Rather than dilute it, we built a design that complemented her voice. Clean typography, generous spacing, and clear information hierarchies allowed the content to breathe and engage.
We also added subtle visual touches, soft textures, a warm palette, and custom icons to reinforce the friendly yet professional tone Katie is known for.
Given Katie’s work with diverse clients, including those with dyslexia and EAL learners, accessibility was a priority. We chose readable fonts, ensured high-contrast colour schemes, and optimised navigation for both desktop and mobile users.
The result is a site that feels just as intuitive and welcoming on a smartphone as it does on a widescreen display.
Katie was deeply involved throughout the project, offering clear feedback, thoughtful suggestions, and a passion for getting things just right. These are also qualities we noticed in the way she approaches her own clients. Her attention to detail made our job easier and more rewarding.
A visually appealing website is important, but if it operates slowly, potential clients may leave before exploring further. That’s why we prioritise speed when building our websites. As shown in the Web Page Speed Test report, our site earned a page speed of just 2.1 seconds, thanks to optimised features like lazy loading images. We don’t just focus on creating an attractive site for our clients we ensure it’s highly functional to help drive lead generation.
Are you tired of seeing potential customers scroll by? Elevate your website’s appeal and grab their attention. Click below, and let’s transform your online space.
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