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Website Case Study: Buttons Beauty
About The Business
Buttons Beauty is a highly regarded bridal makeup and beauty service founded by Charlotte Button, a passionate and experienced makeup artist based in Chesterfield. Specialising in timeless, elegant bridal looks, Charlotte has built a strong reputation for her calming presence, attention to detail, and her ability to enhance each bride’s natural beauty on one of the most important days of their life.
Charlotte’s services extend beyond bridal makeup, including special occasion makeup, lessons, and group bookings. Whether working with a full bridal party or a solo bride-to-be, Charlotte is known for creating polished, radiant looks that photograph beautifully and last all day.
Involvement
Two-Paged Website Design
Platform
WordPress
Keyword Research
When
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Website Design
When Sarah Button approached us to design a new website for Button’s Beauty, our goal was clear: to create a visually captivating, easy-to-navigate, and emotionally engaging platform that reflects the warmth, professionalism, and personal touch she brings to every client.
Understanding the Client
Before jumping into design, we spent time understanding Sarah’s services and who she is. We also reviewed her testimonials, her most booked services, and the kind of questions brides often ask, allowing us to build a user journey that felt natural and helpful from the moment someone lands on the page.
Design Goals
We aimed to create a website that:
- Instantly reflects the soft, elegant, and trustworthy nature of Sarah’s brand.
- Makes it easy for users to browse services and understand pricing.
- Encourages prospective brides to book or get in touch without friction.
- Showcases Sarah’s portfolio, testimonials, and credentials in an authentic, non-salesy way.
- Works beautifully across all devices, especially mobile, where many clients are likely to browse.
The Result
The final design is a streamlined, two-page website that beautifully balances form and function.
The home page introduces visitors to Sarah’s brand with elegant imagery, clearly presented services, and trust-building elements such as awards, client testimonials, and stats like “8+ years of experience” and “98% positive reviews.”
We paid particular attention to creating visual hierarchy, ensuring her most popular offerings, such as Bridal Makeup and Mobile Services, stood out. Strong calls to action like “Book an Appointment” were placed strategically to guide users toward conversion.
Design Features:
- Soft colour palette to evoke a sense of calm and elegance.
- High-resolution imagery from real weddings and makeovers.
- Custom icons and visual stats to highlight experience and credibility.
- A responsive design that looks and functions perfectly on mobile devices.
- Integrated contact form and social media links for seamless interaction.
Final Thoughts
Working with Button’s Beauty was a breeze. We’re proud to have delivered a website that not only looks beautiful but also supports Sarah’s mission of helping people feel confident and radiant.
Website Speed
A visually appealing website is important, but if it operates slowly, potential clients may leave before exploring further. That’s why we prioritise speed when building our websites. As shown in the Web Page Speed Test report, our site earned a page speed of just 1.2 seconds, thanks to optimised features like lazy loading images. We don’t just focus on creating an attractive site for our clients we ensure it’s highly functional to help drive lead generation.
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