Give Your Business A Boost With Our Local PPC Advertising Campaigns
Promoting your business through Local Google Ads is one of the fastest ways to drive targeted traffic to your Google Business Profile. By choosing the right keywords, your ad can appear when local customers are actively searching for the services or products you offer.
What Is Local PPC Advertising & How Does It Work?
When someone in your area searches for services or products you offer, you want your business to appear front and center. That’s exactly what Local PPC (Pay-Per-Click) Advertising is. It puts your Google Business Profile at the top of relevant local Google Ads search results.
By running local PPC campaigns, you can drive more calls, website visits, and in-store traffic from people who are actively searching for your business in your area.
Local Search Ads for Google Business Profiles
Local search ads appear at the top of Google Search and Google Maps when users search for services near them, such as “plumber near me” or “coffee shop in [your city].”
These ads promote your Google Business Profile directly and are designed to drive real local engagement such as calls, direction requests, and in-person visits.
You only pay when someone clicks on your ad, helping you manage your budget while staying competitive in your local market.
Key elements of a Local Search Ad:
- Headline & Description that capture your business offering.
- Display URL to show where your listing leads.
- Location Extensions to highlight your address and get directions.
- Call Extensions so users can call you directly from the ad.
- Sitelink Extensions to promote specific services or offers.
- Promotion & Price Extensions to attract attention with deals and pricing.
- Callout Extensions to highlight key selling points (e.g., “Open 7 Days”, “Free Estimates”).
Local Display Ads
Display advertising isn’t just for online stores, it’s also effective for promoting local businesses. By combining images, video, and text, Google’s display network places your ads across websites, mobile apps, and even YouTube, targeting people in your specific geographic area.
These ads help you stay visible to your community and catch the attention of nearby customers who might not be actively searching yet but could still be interested in your services.
Local Remarketing Ads
Remarketing lets you reconnect with people who’ve already viewed your Google Business Profile, visited your website, or clicked on a previous ad. It’s a smart way to bring warm leads back to your business to book an appointment, complete a purchase, or simply return for another visit.
These ads follow your audience across the web, using popular websites, reminding them about your business with timely, relevant messages.
Local Shopping Ads
If you sell physical products locally, Local Shopping Ads can drive foot traffic and boost sales by showcasing your inventory directly in Google Search and Maps.
These ads highlight in-stock items available at your physical location, complete with images, prices, and store details.
There are a few types of shopping ads relevant for local campaigns:
- Product Shopping Ads: Use your product feed to display items based on a user’s search.
- Showcase Shopping Ads: Group related products to show a curated selection.
- Local Inventory Ads: Show real-time in-store availability and direct users to your business location.
Request Your Free PPC Website Advertising Audit
Our PPC Advertising Process
Where Do You Want To Advertise
Are you a local business serving customers in Sheffield or another area? We tailor your PPC campaign to match your service area. You can choose to focus your ads on a specific location — like a neighbourhood, town/city.
Set Your Daily & Monthly Budget
Set a monthly budget or a maximum spend per advertising campaign. This will make sure you’ll never pay more than you’re wanting. Not sure if your budget is good enough, we’ll show you estimated results for your budget.
Creation Of Your PPC Campaign
Tell us why people should click on your advert in 3 short sentences, This could be a deal you’re currently offering which would be more engaging to customers.
Review The PPC Advertisement Then Go Live
Before we launch your ads, we’ll send you a preview of your PPC campaign so you can review the wording & targeting. This gives you the chance to make any changes or additions. Once approved, your ads will go live and start appearing on Google Search and Google Maps.
Managing Your New Or Existing PPC Ads
After creating an advertising campaign there are always ways to improve it to generate more leads and conversions. We will manage your campaigns making sure we optimise your adverts to save you money on the wrong clicks.
Look At Your PPC Advertising Results
You can look at your results at any given time and let us know if you’d like to add anything to your advert or increase/ decrease your budget for certain campaigns.
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Frequently Asked Questions
Local PPC (Pay-Per-Click) advertising is a form of online marketing where your business pays to appear in Google search results and Google Maps when users nearby search for services and products you offer.
It’s designed to attract local customers to your physical location or Google Business Profile.
PPC campaigns can promote your Google Business Profile directly in search results, making it more visible to potential customers in your area. This can increase calls, direction requests, and visits to your business.
Costs vary based on your budget and the competition for your keywords. You only pay when someone clicks your ad, so it’s a highly controlled and measurable way to advertise locally.
To get started with Google Ads click here to sign up and set up your first campaign.
Your ads can appear on Google Search, Google Maps, and across Google’s partner sites.
Not necessarily. You can run Local Search Ads that link directly to your Google Business Profile, allowing users to call, get directions, or view your business details without visiting a website.
Yes, we provide performance reports showing clicks, impressions, call activity, and more.