Give Your Website A Boost With Our PPC Advertising Service
Adverting your website on search engines like Google can be a fast way of receiving website traffic based on keywords you’ve selected.
What Is PPC Advertising & How Does It Work?
PPC Advertising is an acronym for Pay-Per-Click Advertising which can be utilised on the following Search advertising (Google & Bing), Display advertising, Social media advertising (Facebook & Instagram), Remarketing, Sequential remarketing, Google Shopping. As a digital agency, we focus mostly on search & social media advertising with retargeting as we find this is the best way to advertise your product or service.
We work closely with our clients to create high performing campaigns that deliver high-quality website clicks, leads or conversions. Take a look at the process we go through below to get an idea on how we work.
PPC Search Advertising
Text ads are shown on a Google or Microsoft search engine when you search for a certain keyword that is in your campaign.
Search advertising priorities your website above websites that have ranked organically. If a keyword is been used by other google ads customers you’ll need to bid to place above the other advertisers, By creating a budget for your bidding it stops you from overpaying for clicks.
A text ad should include:
- A Headline
- Display URL
- Ad Description
A text ad should have some of these extensions:
- Sitelink extensions
- Location extensions
- Structured Snippet
- Call Extensions
- Message Extensions
- App Extensions
- Callout Extensions
- Price Extensions
- Promotion Extensions
PPC Display Advertising
A display campaign can help find new customers through the use of text with images & videos that are placed on third-party websites such as facebook.
A Display ads campaign enables you to promote your website or service in a wide variety of ad formats. This is perfect in catching a potential buyers attention by using media that stands out.
When you create a display advertisement on Google Ads or Microsoft advertising, your ads have the potential to reach millions of users that are in your target audience.
It is an excellent way to build your brand’s awareness and receive clicks which turn into conversions.
PPC Remarketing Ads
Remarketing ads also known as retargeting ads reengage with users who have previously visited your campaign URL e.g website or app.
By creating a remarketing campaign you save costs as your brand is already using the information it knows about the potential customers.
Have you ever looked at an item on a website such as Amazon then a few days later you’re browsing on Facebook and the same item pops up, This is an example of a remarketing ads campaign.
PPC Shopping Ads
A Google or Microsoft shopping campaign is a great way to promote your store and products over using a search campaign.
Shopping ads use product data rather than keywords which then matches users search criteria searching for a product for sale.
Shopping ads are perfect for users who want to sell products with high conversions! Unlike search advertising, a user can hover over your shopping campaign and see all the relevant information they need to know.
By displaying a price and reviews the potential customers are able to compare your product against your competitors. If your product is cheaper or has more features the customer will most likely purchase via your website.
There are 3 types of shopping ads campaigns
- Product shopping ads are based on the data within the merchant centre.
- Showcase shopping ads are created by grouping similar products together
- local inventory ads are used to drive traffic to local stores.
Request Your Free PPC Website Advertising Audit
Our PPC Advertising Process
Where Do You Want To Advertise
Decide where you’d like to advertise! Are you a Local company that only serves in Sheffield or Are you wanting to focus your ads Globally in different countries or Cities?
Set Your Daily & Monthly Budget
Set a monthly budget or a maximum spend per advertising campaign. This will make sure you’ll never pay more than you’re wanting. Not sure if your budget is good enough, we’ll show you estimated results for your budget.
Creation Of Your PPC Campaign
Tell us why people should click on your advert in 3 short sentences, This could be a deal you’re currently offering which would be more engaging to customers.
Review The PPC Advertisement Then Go Live
Before we make our new campaigns live we like our customers to review the advert to see if they’d like to change anything. After we get the go-ahead we will then display your ads based on keywords people search for, This could be “cheap computers for sale” for a laptop sale. Your ads can appear on Google Search and other partner sites.
Managing Your New Or Existing PPC Ads
After creating an advertising campaign there are always ways to improve it to generate more leads and conversions. We will manage your campaigns making sure we optimise your adverts to save you money on the wrong clicks.
Look At Your PPC Advertising Results
You can look at your results at any given time and let us know if you’d like to add anything to your advert or increase/ decrease your budget for certain campaigns.
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Our Previous Website Design Work
Check out the website design work we have produced for our clients. These include a range of designs from a full one-page website design or a whole site redesign.
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Frequently Asked Questions
To get started with Google Ads click here to sign up and set up your first campaign.
To get started with Microsoft Ads click here to sign up and set up your first campaign.